Reinvention around the corner?

As consolidation in the BI market stabilises, two fascinating revolutions promise plenty of fireworks in the segment next year. At the high end, telcos with their staggering volumes of transactional data, will try to apply BI tools and techniques to garner some of that transactional revenue necessary for their long-term survival. And at the lower end, armies of SMEs will start seeing it as a commodity. If it results in the availability of more BI skills locally and a more competitive market, bring it on.