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19 April 2001 
Back to the Monitor Home Page

Stop the IT brain drain by stemming crime
BY PRICEWATERHOUSECOOPERS ,

The most important action needed to stop the IT brain drain from South Africa is to reduce crime.

[ 19 April 2001 ] - This was the overwhelming consensus at the Technology, Communications & Entertainment Summit in Sandton earlier this month. No fewer that 72% of the 350 top-level media and IT executives present at the summit voted that a lower crime rate was more important to keeping IT experts in SA than higher pay, government intervention, or improved career development.

Delegates at the high-level conference were able to register their opinions on a wide range of industry matters instantly, from their seats, through Digivote. The voting was conducted and monitored by PricewaterhouseCoopers.

No fewer than 62% of the 350 delegates to the conference were chief executives or directors of SA's leading media and IT companies. The overwhelming majority of those present felt that traditional media companies with brand extension to the on-line world will be the successful media players in the future. They expressed the view that this type of company would prevail over those which stuck to their present core business and pure-play internet media brands.

One reason they voted this way was that 49% felt that content would be more important in the future than distribution or even customer relationships. The delegates were more evenly divided on what the single biggest reason was for the decline of the IT sector of the JSE, with 44% saying it was negative global sentiment and 45% taking the view that share prices had been over-valued before the Nasdaq slide.

Some 37% of the delegates took the view that regulation was the single biggest barrier to growth in the media industry. The small size of the SA market was blamed by 32% of the votes cast.

Some 62% agreed with the proposition that prominent SA companies had to list overseas to remain globally competitive.

Delegates were asked their opinion of government's draft policy for telecommunications. Some 72% said the policy addressed some of the issue, while 23% said it addressed "most" of the issues.

Asked what would make them change cellular phone operators, 35% said they would switch because of poor network service, 21% would move for better bundled solutions and 20% would switch because of poor customer service.

Some 32% said the biggest barrier to m-commerce was the lack of sophistication of users and 28% said it was the lack of bandwidth.

Some 36% said they spend 10 or more hours a week on line and 26% 5-10 hours a week. No fewer than 32% confessed that they have never bought goods or services on-line and 24% had done so "once or twice".
•  PricewaterhouseCoopers

PricewaterhouseCoopers (www.pwcglobal.com) is the world's leading professional services organisation. Drawing on the knowledge and skills of more than 150,000 people in 150 countries, we help our clients solve complex business problems and measurably enhance their ability to build value, manage risk and improve performance. PricewaterhouseCoopers refers to the member firms of the worldwide PricewaterhouseCoopers organisation. The name PricewaterhouseCoopers is one word, with upper case P, uppercase C, and all other letters in lower case.


EDITORIAL CONTACTS
PriceWaterhouseCoopers
Wilhelm Krige
(011) 797 5595

Meropa Communications
David Carte
(011) 784 1008

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